Online recruitment: A new norm

  1. Campus recruitment evolution

    Campus recruitment has shifted from being a rare event to a key hiring strategy. Earlier, students relied on employment agencies or newspaper ads for jobs. Now, graduates are often placed before finishing their courses. Institutions are even ranked based on the companies they attract for hiring, showcasing the significance of this trend.

  2. Transition to virtual hiring

    Campus hiring was mainly held on campus, at convenient locations, before the pandemic. Hiring activities were largely seasonal to maximize time and resources. Remote processes, which were once reserved for special occasions, became the norm for campus recruitment, thus making hiring more flexible and inclusive.

  3. Structuring an effective online strategy

    • Organize for organizational needs: This is a well-planned hiring strategy. Establish the short-term and long-term needs for talent and integrate those with remote hiring processes. Goals in place ensure that a focused recruitment process is efficient.
    • Choose the best hiring partner: The partners should be experienced in automation that ensures the processes are smooth, fraud-proof, and virtual onboarding. Candidates and recruiters will experience it both ways.

  4. Using data for success

    Online recruitment opens up access to more campuses. But one needs to target the right ones. Use analytics and insights from hiring partners to identify institutions that provide the best talent. Avoid repetitive patterns by exploring diverse options for maximum impact and recruitment efficiency.

  5. Engaging and promoting the brand

    Virtual platforms allow companies to connect with students in new and creative ways. Activities like hackathons, case study challenges, and competitions do not only increase employer branding but also aid in identifying talented people. Social media is also useful in publicizing campus hiring programs.

  6. Long-term benefits of virtual hiring

    Some people might consider the online campus recruitment as a stopgap measure because of the pandemic. However, its benefits are strong enough to ensure that it will remain in place. Benefits such as saving on hiring costs, access to a wider talent pool, better efficiency, and better employer branding make it relevant to modern recruitment strategies.

  7. Adapting for a seamless experience

    Successful online recruitment means investing in customizable tools which resonate with your needs. Building frequent touchpoints with the candidates is a good practice to build a connection with them. The tweaking of the processes for virtual platforms leads to a smooth experience of both recruiters and candidates. It has long-term success.