Employer branding top talent

  1. Year-long campus engagement strategy

    A yearly multi-activity campus engagement strategy would create a strong employer brand. This may involve virtual, in-person, and a combination of activities with both varying in synchrony for the respective different stages of the academic year, such as: Industry talks, webinars, and hackathons at the outset of the year; workshops, mentorship programs, and case study competitions in the middle; and recruitment drives, on-campus interviews, and onboarding programs toward the end of the year.

  2. Authentic and engaging online presence

    Having an online presence is crucial for capturing top talent: Social media engagement, a well-formatted careers page, interactive website, and consistent application of branding across all online channels all contribute.

  3. Human touch and employee engagement

    Although the term seems paradoxical, technology aside, a human touch can make campus hiring significantly more engaging. Employee involvement, personalized contact, and memorable experiences define the great impressions made.

  4. Leverage on technology and AI

    Technology helps streamline the process of campus hiring and makes candidates' experiences even better. For example, AI-enabled tools will automate tasks, make assessments on the best fit even more customized, and virtual onboarding will certainly make things easier for new hires.